Brian Cooley brings expertise in media, presentation and positioning to WEP, drawing on his long experience as a news reporter & technology editor. Through his firm Cooley Insights he has helped many animal welfare and food innovation organizations tell their story.

Cooley is a mentor with Good Food Institute, a board member of Animal Legal Defense Fund, chair of the Advocacy Committee of Marin Humane and a member of the advisory council of Animal Defense Partnership. He also teaches communications to post-doc medical research fellows.