Our Work

This devastating undercover video of a baby circus elephant was recorded and provided to us by “Lucy,” whose real name is withheld for fear of retribution.

The fundamental premise of our work is that if prospective attendees knew the full extent of the truly awful means and methods used to capture, transport, break, train, house and maintain the elephants, they would be appalled. And they wouldn’t abide it. The public just doesn’t know that by buying tickets and attending the event, they are tacitly endorsing those means and methods.

For traveling circuses, we track where and when the event using elephants is appearing. Using opinion pieces, ads, social media posts, letters to the editor, billboards, commercials and other content designed to reach people in the locale in which the elephants are exhibited or being forced to perform, we educate potential supporters about what they are not seeing, including the pain, agony, isolation and fear-based tactics used, as well as governmental and other violations issued against the owners and promoters. A similar strategy is used for captive elephants in stationary zoos and other such attractions.

We’re just getting started and anticipate expanding into other programs and tactics on behalf of elephants. We look forward to sharing our progress as we move forward.